Having just turned 24 – the day after her BRIT Award triumph, no less – Mabel now finds herself the leading light in UK pop. Since she quietly uploaded debut track ‘Know Me Better’ on to Soundcloud in 2015, Mabel’s tireless worth ethic and candid storytelling has taken her to increasingly giddy-heights (and newfound levels of confidence). Don’t Call Me Up’ was the biggest selling single of the year by a UK female artist in 2019 (with ‘Mad Love’ also in the annual top 10), having surpassed 1 million UK sales and 1 billion global streams and led to Mabel’s debut album, ‘High Expectations’, charting at number 3 and landing in the UK’s top 10 best-selling debuts. Whether tackling female empowerment (‘Boyfriend’), a toxic breakup (‘Don’t Call Me Up’) or experiences of depression (see ‘OK (Anxiety Anthem)’, and her moving discussion on Elizabeth Day’s hit podcast ‘How To Fail’,
Mabel appears the type of songwriter whose willingness to be so honest and vulnerable has only brought her greater power – not to mention a global audience of millions, for whom she is now a vital young role model.
Before you even get to her new single, Mabel can make the rare claim to have a gold-selling album/mixtape, four platinum-selling singles, a silver-selling album, two gold singles and two further silver singles already under her belt. The perfect, knowingly-imperfect modern pop star, Mabel clearly knows herself better than any ‘Boyfriend’ could – watch her seize her moment, and make many more for others to follow.